Outcome Assurance for Platform Migrations

You're investing $300K–$1M and 6–18 months to replatform. Your agency delivers a build. I make sure you get the business outcome you're paying for.

Let's talk

The risk isn't that the build fails. It's that the business doesn't improve.

Platform migrations expose your business on four fronts:

Operational efficiency

Every department has workflows built on the old system. If those break, your team spends months rebuilding muscle memory instead of using new capabilities.

Customer retention

New interfaces create friction. Subscription changes, checkout flows, account management — each touchpoint is a chance to lose a customer you already won.

Team velocity

Your product and engineering teams get absorbed by migration. Roadmap stalls. The backlog grows. You launch, but you're already behind.

Project viability

The meta-risk. Scope creep, resource gaps, misaligned expectations. You spend the budget, hit the timeline, and end up no better off.

I reduce exposure across all four.

Outcomes over output

I slot in wherever you are in the process:

Phase 1

Before you commit

2–4 weeks · $8K–$15K

Validate the business case. Pressure-test vendor promises. Identify what migration will and won't solve.

Deliverables: Platform decision framework, gap analysis, build vs. buy assessment

Confidence in the decision before you sign a six-figure contract.

Phase 2

During the build

2–5 months · $25K–$60K

Own the cross-functional gaps your agency won't. Define 'done' in business terms, not technical ones. Catch what QA misses.

Deliverables: 100–200 use case UAT library, migration dry runs, go/no-go criteria

Launch readiness across every department, not just engineering sign-off.

Can scope to specific workstreams

Phase 3

After you launch

4–8 weeks · $12K–$25K

Audit what you shipped against what you were promised. Close the gaps. Train your team to use what you're paying for.

Deliverables: Integration audit, automation implementation, team training

Full value from the platform you're already paying for.

Already mid-migration?

I can scope to a specific workstream — just UAT, just CX readiness, just data migration oversight. We define deliverables and timeline for exactly what you need.

See engagement details

15 years on the other side of this.

Samsung, Paperless Post, Warner Music Group, Trade Coffee. I've been the product lead in the go/no-go meeting. I've caught the bug that would have broken the customer experience. I've made the call to delay — and been right.

I'm not here to sell you a platform. I embed with your team, I protect your business, and I make sure you get the outcome you paid for.

See how I work

Is your migration on track?

If you're evaluating platforms, mid-build, or just launched and something feels off — let's talk.

Most engagements start with a 30-minute call to assess fit.

Schedule a call